Not exactly what the world needs right now…
Dear Mr. Bay,
Mr. Bay, I am writing you because as the director of the Transformer movies I think you are the only person that can bring my vision to the big screen. The idea for my new project came to me when seeing a trailer for “A Christmas Carol”. Here was this old Dickens novel turned into an action film! Brilliant! Take any story with name recognition, keep some of the elements from the original and use them as the springboard for a blockbuster film. “The Polar Express” is another example. Michael (I hope I can call you Michael), the opportunity I’m presenting you is nothing short of a 100% guaranteed sure-fire mega-hella-uber-hit. That’s why I’m bringing it to you and only you.
As I write this, M.B., I can feel the connection between us growing and I have to be honest. I’m not actually writing this at all. Since I can’t write, I’m dictating it to my mother. I want to assure you that this will not be an obstacle to what I think will be the best screenplay ever written. It certainly will be my best screenplay.
Let me get to the point. I’d like to work with you to bring the story of Jesus Christ to the screen like no one else ever before. We must act quickly before anyone else comes up with it. I’ve developed some ideas, Mike, that I see as the jumping off point for what I’m envisioning.
Amazing, huh? Imagine the ideas that I’ll come up with once I actually read the Bible! As I said, I’m only approaching you with this idea and I think we have to act quickly. I only ask that you keep this between the two of us and my mother for now until we can discuss in person or on the phone. Bay Boy (did anyone ever call you that?), let’s do this thing. My mom will provide you our number.
Rob Beeler
I hate ‘re-start’ blog posts, but I have to do one. For a while, I was going at a pretty good clip, updating the site 2 to 3 times a week. That takes discipline, especially since I was doing my best to avoid “what I ate for breakfast” type posts (oatmeal, hard boiled egg, orange juice and a whole wheat mini bagel if you must know). I have to say I was proud of myself. Then two events of opposite extremes happened:
I got offered an exciting job that I couldn’t pass up on the very day the economy seriously took a nose dive.
The impact of these two events rendered me what some scientists (but not scientologists) would call “unfunny”. I think for the past few months I have been in shock and the thought of writing my own stuff just repulsed me. No ideas grabbed me like before.
I explored my options. I asked my wife if I could develop a drug habit. She said no. I thought about starting a drug habit behind her back, but she said no to that as well. All that was left was to start writing again.
The problem remained that my sense of humor is directly related to the stock market and there could be some unfunny times ahead. That’s when I had my moment of clarity. If I could raise myself above the fluctuations of the market, I could write unimpeded. The solution?
Total World Domination.
Now, I’ve made total world domination a New Year’s resolution every year since I was 4 and frankly I haven’t had the best track record in keeping to my resolution. But this year, I set a goal: total world domination in 365 days. It turns out that is exactly one year, which makes it easier to remember.
By setting this goal, I can track my progress and make sure I’m on plan. Better yet, I’m going to post my progress on my twitter account: http://www.twitter.com/rbeeler. I’ll also feed my twitter account onto this page somehow. [follow up - my attempt to do that failed. I gave it a good solid 5 minutes and have decided that it is impossible to do.]
It’s an ambitious goal, but so is wearing pants at work every day even though I work at home. So, I’m back on the horse (no, not heroin - my wife said no, remember?) and hopefully the creative juices will start flowing again.
Which gets me thinking, “what is a creative juice anyway? Does it come from a creative fruit?”
Classic. I’m back, baby! I’ve still got it!
My wife and I have entered a new phase in the parenting of our twin two-year-olds. Gone are the days of just watching them, adoring everything they do. Sure, we still adore them, but every moment of every day is now filled with fear that one of them is crapping themselves. If our daughter flashes us a new kind of smile, or our son stops mid-run, it’s immediately interpreted as a sign that they are going to the bathroom. “Do you need to go to the potty?” is our standard reaction to any of their accomplishments.
I was at the Hilton New York this week when I noticed that the bathroom stall door had two locks:

I started to imagine a door chain or even a security system keypad being installed within the stall. I have enough problems using a public restroom without the fear of a ’stall invasion’. My fears are not unwarranted: the week before - and this is a true story - I saw someone kick a bathroom stall door open because he was pretty sure it was unoccupied. No one was there, but I thought to myself that the common wisdom is that to get ahead, you have to kick some doors down, but I really hope they didn’t mean in the bathroom. Then again, this guy founded his own company….
If I were running for President of the United States and this was the weekend before the election, I would be:
Popular for my energy policy which states that no one should get off the couch during football on Sundays. Less popular with the “maybe you should get off your lazy butt and mow the lawn” voters.
Considering not taxing anyone named ‘Joe’ - they seem especially sensitive about it.
Running ads saying that “old and crazy isn’t enough of a reason to keep our enemies from attacking us. If it was, my dad is older and crazier than you, John McCain!”

Why not elect the smarter one?
Regretting choosing The Pixies “Where is my Mind?” as my campaign song.
Ready for some football! (whoops, I meant to save that for my next post, “If I were running for President of the United States and this was the Monday before the election…”
In trouble for choosing Jessica Alba as my running mate. And my walking mate. And my smooching mate. I’d also be in trouble with Jessica Alba for not nominating her for Vice President like I promised her.
Silent on the topic of legalizing marijuana. You know, the kind of silent that tends to follow a massive bong hit before you exhale.
Bringing in the black vote based on my record, “Fear of a Black Planet” which I still own. Much like I did back when it came out, I’d play it louder whenever a black person was around just so they might think I was cool.
In trouble for using the word ’smooching’ when I know full well I meant more than smooching.
In trouble in swing states which I continually refer to as “swinger states”.
More popular in 49 states by offering to sell the state of Ohio on ebay.
Successful at confusing my opponents by announcing that I would elect Florence Ballard and Mary Wilson to The Supremes Court.
Proud of my campaign slogan, “After 8 years, what this country needs is a President”
Wondering if I should vote for myself which sounds egotistical or vote for Barrack Obama. I’ll ask Barrack what he plans to do.
So glad that no one has found the body - or even suspects with only a few days left before the election!
Popular by focusing less on the word ‘Political’ and more on the word ‘party’.
Considering raising taxes on only people who make exactly $250,000 (unless they are named Joe).
Running as the candidate from the “How You doin?” state.
Taking a nap. Definitely taking a nap.
True story: Sunday night I sat down committed to get Got going (Got is short for Got Beeler, get it?). Swear to Gawd if there isn’t an email in my inbox that had the subject “Just stop blogging”. And with that I was done for the night.
I come to find out a Wired article is calling blogging passé (now that I’ve been to Europe, I have to spell words like passé correctly). Apparently all the cool kids use Twitter, Flickr and Facebook.
Now a month ago, I would have held the company line (I worked for Advance Publications which publishes Wired) and immediately shut the site down. But no more. I’m a changed man. I will do what I want and say what I want (except of course what I’m not allowed to say per my agreement with my current employer like calling AdMonsters, “AdBeeler”).
Quick tangent - I am loving parenthesis today (I don’t know why - I just am).
First, I decided to only read the first 140 characters of the Wired article - the limit it would have if it were on Twitter:
Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug. Writing a weblog t
That proved to have little for me to make fun of, so I scanned the article without really reading it. I find that facts tend to get in the way of me making an argument. This is what I have to say to the guy who wrote the article (I didn’t bother remembering it):
If you look at the origin of the word “Blog” it’s “Blah” spelled differently with a “g” added to the end (no one knows why). That’s what a Blog is…it’s blah. And Mr. Guy-who-wrote-the-article, I blah. I blah blah. I blah blah blah!
The word “Twitter” on the other hand has the word “twit” in it. Touché! Bien fait! L’État, c’est moi! I rest my case.
So Beeler shall blog and won’t just follow the fad of the day. But just in case, I am also on Twitter, Flickr and Facebook.
For those of you in the know, you know why I haven’t been blogging. Hopefully the rust will come off quickly and I can make this a habit. It’s hard though, especially when it occurred to me a couple of weeks ago something so obvious, I don’t know why I hadn’t thought of it before:
Europe has not heard of AdBeeler!
An entire continent who has never seen my Chris Farley impersonation or the napkin rose. Forget the financial crisis, something has to be done about this!
First, I did some research. I was surprised to find out that England is not the fifty-first state, though you wouldn’t know that by watching their TV (the Simpsons is on right now). One must be very careful to not to refer to someone who is English as British or vice versa though even they can’t tell the difference.
True they do drive on the left side of the road, but as an American if you drive on the right, the other cars on the road will quickly move out of your way.
With my research done, I flew to England straight away and I’ve been here ever since. Some observations so far:
I’m sure over the next couple of days I’ll have more to share. The word of Beeler is spreading. Hopefully ‘Beeler’ will mean the same thing once it’s translated in English…er British…er…UKish? Nevermind, I don’t understand what anyone is saying anyway….
I know I haven’t been blogging.
I’m not going to apologize.
It’s a conscious decision.
It’s simply a hiatus while some other things are in motion.
It’s radio silence.
My satori is this! Zen and the art of buttering bread. There’s no more knife. There’s no more bread. There’s no more butter. There is only a gesture which is repeated. A movement. Space. Emptiness!
Details as we learn them.
This Sunday I’ll be heading to Boulder for a conference. Here is my expectation of what is going to unfold (note that names have been barely changed as no one in this story is really innocent):
6:30 AM: Arrive at Newark Airport. Stop at TGI Friday’s for breakfast. Waitress offers me a beer. I respectfully decline.
7:25 AM: I board plane. Stewardess pulls me aside and says that she wants me to sit in first class because my original seat was between a large couple with a crying baby. I ponder and agree this is probably for the best.
7:26 AM: Little do I know that first class is filled with people going to the Boulder Beer Festival (they will find out later they are one week late [seriously, look it up]) and I’m sitting next to Amy Winehouse. The in-flight movie is Leaving Las Vegas. I’m getting restless.
7:27 AM: Amy offers me something she’s smuggled on board in her beehive hair. I respectfully decline.
7:43 AM: I order a water but the beer crowd has already started pounding them down. Amy passes out. I try to think about yield optimization and inventory processes.
7:47 AM: The beer crowd is getting rowdy. They put Amy Winehouse in the overhead compartment. I try to stay out of their way.
7:48 AM: In the process of stuffing Amy in, beer is spilled all over me. One single drop of beer touches my lips.
7:38:01 AM: It’s on.
8:23 AM: Using a combination of cue cards and napkin roses, I’ve commandeered the plane. We stop in Omaha to pick up more booze.
10:50 AM: Plane lands behind schedule, but no one on board cares. Someone coins the phrase ‘Air Beeler’. Undoubtedly a t-shirt is going to come out of this.
11:30 AM: On the shuttle bus from Denver to Boulder is part of the crew from the plane and Chuck Norris. Chuck and I spot a couple of bad guys on the side of the road. We kick their asses and continue on our way (note - might have been Steven Seagal, my memory is fuzzy).
12:00 PM: Arrive at the hotel. Find out my room isn’t ready, the dining room is closed, but the bar is open (this happened to me in Stowe). Bartender places a beer I haven’t ordered yet while I pull up a stool. I hope Bowen doesn’t see me.
12:01 PM: Bowen sees me. I don’t think my bloodshot eyes pull off the innocent look I attempt. I start to explain, but Bowen politely excuses himself. Whew.
12:05 PM: Koshar sits next to me at the bar. Koshar isn’t scheduled to be at this conference, but I’m making this up and I get to decide who sits next to me, dammit.
12:06 PM: I reconsider and decide it’s not Koshar but “Bad Nicole” who sits next to me. Much better.
12:10 PM: Others from the conference file into the bar, including one of the sponsors. Thankful that I don’t have to pay for my beer, I order another one.
Tuesday 3:42 AM: Black and I are arguing with a border patrol (country unknown) apparently trying to get through. I notice I’m holding a drink of what appears to be an absinthe/tequila shooter. Black continually bellows, “But this is Beeeeler”. When all seems lost, an officer appears and hearing who I am, let’s us through. We celebrate with tasty Nutty Bars. Wholesome goodness. Something tells us we’ve left someone behind (Newton or Ryan or both) probably rotting in a jail cell. But Beeler needs another absinthe/tequila shooter and they will have to wait.
Wednesday 11:33 PM: I wake to find I’m in an alleyway getting a tattoo that says “It’s all about the girls…and the guys…and the girls” with a guy with an eye patch wearing sunglasses. I decide it best to pass out again.
Thursday 5:51 PM: I find myself on a plane back to Newark. Everything is calm and I’m feeling clear headed and well rested. I notice that I have thorough notes from the conference on my lap. The in flight movie is a private screening of “The Watchmen”. I take a sip of my water only to find that it’s vodka.
Thursday 5:51:01 PM: It’s on.
This weekend’s plans are a little bit up in the air because of problems with my left foot, but that doesn’t mean it isn’t jam packed with events: we have guests, a trip to the beach, Lion King, etc. Let’s go right to the questions:
Q: What’s wrong with your foot?
A: Hurt like crazy Thursday morning when I woke up. I amused myself thinking it might be gout because that’s something rich people and geniuses get. However, upon researching the disease, I decided that’s not what I wanted:

(What gout feels like - and I’m glad I don’t have it)
Q: So, I’ll ask again: What’s wrong with your foot?
A: My doctor doesn’t know. He knows it isn’t Gout and he knows it isn’t broken.
Q: Beeler, you are dodging the question…
A: I spent Friday trying to get an appointment with a podiatrist (which turns out to be a foot doctor and not the opposite of a richdiatrist). Couldn’t get one. Very frustrating. I can tell you, by noon I was ready to stick my foot up someone’s ass!
Q: What is…
A: I don’t know.
Q: Will you be able to go to the Lion King?
A: No. The New Yorker called this Tony winning production now in it’s tenth year, “theater of the extraordinary. It’s like being in a dream awake.” the plan before my foot was even an issue was that I was staying home with the kids.
Q: Bitter, much?
A: You have no idea.
Q: Any blogging plans?
A: Well I just added a page for Ad Beeler which is coming up. My friend Mike is going to visit the site and so I’m considering changes to make it “Mike proof”. I set up a Got Beeler forum and I’m still trying to figure out why I can’t track traffic to the site.
That’s all the time for questions. Thank you.
Beeler: Now in Blog Format. When 300 Spartans died in Gettysburg fighting against the Germans to defend my right to free speech, perhaps they should have reconsidered.